Fifty years after Robert and Gennifer Renfrow purchased a small beachfront motel called the Alden, today, the Alden Suites Beachfront Resort celebrates its 50-year anniversary of ownership by the Renfrow family. To commemorate this major milestone the Alden Suites Beachfront Resort has launched a year-long Golden Anniversary campaign that invites guests to celebrate the many things they love about the Alden. Among the celebratory activities launching this month are an inspiring video series; a new social media campaign, #ALDENWOW50; a photo contest, a new mural and lots of special Golden Giveaways. It all leads up to the big Alden Family Reunion set for November 9, where longtime guests will gather from all over the world to celebrate the big anniversary.
Gary Renfrow, President of Alden Suites Beachfront Resort, shares: “So many families return to the Alden year after year to celebrate reunions, weddings, birthdays, and holidays. We’re inviting them all to join us in a big celebration, the ultimate Alden Family Reunion to celebrate 50 years of memories.” Live music, food and drinks, entertainment and special surprises will make for an unforgettable celebration on the beach.
“Here in St. Pete Beach, you can have a huge resort experience if that’s what you come here for or you can have a family run establishment for 50 years, and it feels like home. This is a slice of Old Florida, that is just cool in its own way that doesn’t even need description. And it’s something that’s vanishing. But the Renfrows maintain it, they keep that spirit alive. It’s a great value to us because look, you can build anything. But to preserve something like this and to keep it magical, takes a special energy and a special family and a commitment and a dedication. And for that, we thank you very much,” notes David Downing, President and CEO of Visit St. Pete Clearwater.
Tony Satterfield, Vice President of Operations of the Alden Suites Beachfront Resort, adds “At the end of the day, if we drive up and down this beach, we’ve all got great beaches, we’ve got great hotels here. What really makes the difference is the staff. I am fortunate to have an executive team, starting with the owners, that really has a commitment to customer service. If you take a look at our TripAdvisor reviews, you will see time and again individual employees and what they did outside of the norm to make our guests’ stays wonderful. We’re so grateful to our dedicated team of employees.”
The 50th Anniversary celebration begins in January 2019, and continues throughout the year, with a different element each month. Giveaways, charity highlights, contests, and exclusive vacation packages will bring the fun to each and every Alden guest, and to our local St. Pete Beach community. Here are just a few of the ways the Alden will celebrate the big 50th anniversary:
50 Years of WOW– Video Series
For the first time in the brand’s history, Alden Suites Beachfront Resort is launching a dynamic consumer video series, entitled 50 Years of WOW, to honor the official theme of its Golden Anniversary. Each month, vignettes will be released via various digital and social media channels, with every video showcasing our guests’ experiences over the years. The videos will highlight the perspective of different guests as they share the joy, fun, romance, and inspiration of their stays at the Alden.
Throughout 2019, guests will be surprised and delighted by various forms of #ALDENWOW50 celebration. Golden chocolates, golden beach bags, and golden cocktail cups for the Cabana Bar will be gifted to guest as they check in during selected months. Random Acts of Celebration will randomly select lucky guests to receive free water sports, dinners, cruises, and more. All of the latest news about our monthly celebrations will be available on the www.aldenwow.com blog.
Between January 15 and February 28, 2019, a contest will be held for the best #ALDENWOW50 photo. The winner will receive a two-night stay at the Alden, a sunset sail on the Compass Rose from Dolphin Landing, dinner at Snappers, and their image on the Alden mural. Past and present guests are invited to join the #ALDENWOW50 contest by sharing photos and memories gathered during any stay at the Alden Suites Beachfront Resort and tagging them with #ALDENWOW50. Select user photos will be shared on the brand’s social media channels, in a display in the Alden Suites reception area, and in a video at the 50th Anniversary celebration. One family will be chosen to be included in our commemorative mural painting, becoming a part of Alden history for all to see. Alden enthusiasts who are not active on social media but who want to engage in the celebration can email photos or video messages to the Alden team at firstname.lastname@example.org. We look forward to sharing your vacation memories, and hope many of our longtime guests will join us for the grand celebration in November!